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Chief marketing officer for $5 billion regional community bank, with 70 branch locations in four states, leading customer experience, creative direction, digital marketing, B2B and B2C marketing, product development, segmentation, communications and public relations. Member of senior leadership team and Certified Financial Marketing Professional.
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Primary leader for Equity Bank’s digital product and retention strategy for business, consumer, trust and mortgage platforms. Expanded online banking use year over year by 20% after overhauling website and onlineand mobile banking systems in 2019 and refining customer journey.
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Primary leader for Equity Bank’s digital product and retention strategy for business, consumer, trust and mortgage platforms. Expanded online banking use year over year by 20% after overhauling website and onlineand mobile banking systems in 2019 and refining customer journey.
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Power Equity Bank’s digital marketing funnel, including SEO, SEM, PPC, Retargeting, Social Media, Content and Email campaigns for direct response and long-tail brand resonance.
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Created and implemented segmentation of commercial and consumer customer bases, deploying automation, nurture, and sales contact strategies through CRM and MCIF for teams of 100 commercial calling officers and 200 customer service employees, leading to increased product penetration.
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Leader of 10 rebrand and whole-bank change communication strategies encompassing customer experience, sales process, customer communication, advertising and marketing strategies, and signage execution. Retained average of 80 percent of consumer household bases through one year following acquisitions.
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Refreshed and redeployed consumer product set for Equity Bank in 2021, increasing customer affinity and delivering more than $500,000 in revenue each quarter.
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Architect of Equity Bank’s relationship and affinity marketing strategy with sports partnerships, including University of Kansas, Kansas State, University of Central Missouri, the Kansas City Royals, Wichita StateUniversity, and more. Oversee Equity Bank’s marketing budget of approximately $5 million.
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Direct Equity Bank’s local community relations, sponsorship and development strategies by region including community reinvestment strategies.
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Advertising and Media pro, with ability to negotiate and place viewport-section fade-up multimillion dollar media buys resulting in product and customer growth over long-term and campaign positioning
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Architect of in-house marketing team consisting of Marketing Manager, Marcom Strategist, and Design Strategist, with a refined MarTech and creative agency stack including social media platform, video developmentplatform, CRM, CMS, and additional tools.
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Creative director and producer for Equity Bank’s annual All-Employee Meeting for 1000 persons in virtual, hybrid, and in-person formats including video production, staging, message development, speaker recruitment and coordination.
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Champion of Equity Bank’s internal communication strategy and execution, from CEO messaging to internal campaigning and employee leadership and engagement strategies.
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Led Equity Bank’s COVID messaging strategy internally and externally, resulting in earned-media growth nationally and regionally and increased affinity and trust among Equity’s employees.
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Led Equity Bancshares investor relations strategy including company’s Initial Public Offering (“IPO”) in 2015, and messaging for quarterly and annual reporting.
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Successfully increased customer loyalty score by 20% through steering all customer experience and automation efforts, including voice of customer program, debt card enhancements, online customer acquisition strategies, educational marketing programs, and in-branch sales and experience training.
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Propelled 7000 “PPP” loan relationships with 39% new customer acquisition through developing and implementing on-the-fly COVID response campaign strategy, while executing social and public relations during 2020- 2021.
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Increased households year-over-year by an average of 25% in 2017, 2018, and 2019 through launching B2C and B2B campaigns by regional targeting and customer segmentation, including “Official Bank Of” affinity campaign.
Sample http://www.equitybank.com/pets
