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JOHN HANLEY

Bank & CX
Marketing Vision

For 20 years I’ve helped banks and fintechs grow customer relationships, revenue, and brand resonance.

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Meet John The moment
is all you've got

Your message has just a few seconds to inspire. But it’s relentless creativity that defines how your brand gets to the Moment. And I can help.

Chief Marketing Officer, writer, speaker and leader John Hanley is a creative force for brands in the financial industry. He helped Equity Bank grow into 70+ locations in the Midwest, and launched the industry’s best-performing digital-only bank, Brilliant.Bank. As a CMO, John prioritizes leadership through customer-centric vision, powering collaboration, innovation, and nonstop creative development within marketing teams and clients. The results occur after a brand wins hearts, minds, and relationships for the long haul. He writes about creativity right here.  

Want to chat about marketing, speaking, book publishing, or more? Contact John.

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John at Stock Exchange

The anticipation builds. Is your moment next?

Dynamic force for marketers

Speaker and Leader

For banks to grow, evolve, compete, and stay top of mind for their customers, it takes a focus on differentiation and innovation. It takes digital expertise coupled with brand savvy and a commitment to identifying key values, messages and stories. Since 2017, John has served the ABA as a resource providing CX and marketing leadership for bank marketers from novice to pro. In 2023, John joined the ABA’s Bank Marketing School as board member, and instructor presenting “AI in Action.” He served as chair of the ABA’s annual bank marketing conference from 2020 through 2023, emcee in 2022 and 2023, and is on the board for the ABA Bank Marketing School, where he teaches one course annually. As the marketing lead for Equity Bank, John developed Brilliant Bank from concept to customer critical mass. He’s led 10 whole-bank rebrands and customer communication effort. He’s helped digitally transform an FI during its growth phase, including launch of online banking, mobile deposit, online account opening, customer experience, CRM and MCIF development strategies. He produces an annual meeting and livestream annually for Equity, and has implemented the company’s video strategy for internal and external comms. John didn’t do this alone; he built a world-class marketing team that helps power Equity Bank’s entrepreneurial vision.

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I'm a writer It's About
Two Things

I’m a writer. That’s how I started, that’s how I win. That’s how I find the moment. I write about two things here: Creativity and Marketing. I used to fret about “what my blog would be about.” What’s the angle? What’s the point? The point is showing up. And I’ll bet you’ll not only show up, but come back. Let’s go.

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John at NYSE

President, Board

Lawrence Humane Society

In 2018, I joined the board of the Lawrence Humane Society, a best-in-class midsize animal shelter in Lawrence, Kansas. I’m currently Board President. Together, we opened a state-of-the-art new facility in 2019 and have grown into a sustainable nonprofit and linchpin of the community. We’ve helped to save more than 5,000 animals a year (including Todd).

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Get In Touch

I’m eager to chat with you about marketing challenges, bank marketing, creative growth, dogs and cats or rock bands. You can also contact me with questions, media or speaking requests here.

Get In Touch